Sana Murad.

Multi-Method Case Study

Optimizing Specialty Navigation for Cleveland Clinic’s Appointment Request Form

At Cleveland Clinic, leadership aimed to reduce patient call volume and increase online appointment requests through a new online appointment request form. The form was scheduled to launch in two months..

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Multi-Method Case Study

Bridging the Gap: Understanding Patient Journey

This project examined patient goals and care access journeys, while uncovering why 787M visits to the Health Library weren’t converting into appointments.

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User Research Case Study:

Understanding User Behavior in Photo Organization, Sharing, and Retrieval

This case study is an example of generative research. I used User Research interviews to explore how people save and locate photos of important moments, how they share them with loved ones, and what are their pain points when trying to find these pictures.

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Information Architecture Case Study:

Redesigning Information Architecture and UX for a complex Library Website

The Library of Allen’s website was cluttered with an ineffective organization system that made navigation difficult. It also lacked a cohesive design. In this project I worked with UX tools that helped reorganize the website to improve findability & usability. I also worked on elevating the visual appeal.

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