Sana Murad

PORTFOLIO

Bridging the Gap: Understanding Patient Journey

Background The Health Library drew 767M visits in 2023, the traffic wasn’t transferring to disease-based Care Pages, the key entry ...

Optimizing Specialty Navigation for Cleveland Clinic’s Appointment Request Form

Background At Cleveland Clinic, leadership aimed to reduce patient call volume and increase online appointment requests through a new online ...

Resume

Verizon_Researcher _Sana_Murad_Resume_ 2025Download ...

Cleveland Clinic Projects

User Research, Moderated & Unmoderated Usability Testing, Information Architecture studies and more.

Note: Due to propriety nature of these projects, specific details and topics are excluded.

Case Study: Enhancing UX through Information Architecture: Library of Allen Website

The Library of Allen’s website was cluttered and lacked a cohesive design, making navigation difficult and detracting from its aesthetic appeal. The existing organization system was ineffective. Our goal was to reorganize the website to enhance findability and elevate its visual appeal.

Cleveland Clinic Projects

As a Senior UX Researcher here at Cleveland Clinic I have led several UX studies including User Research, Moderated & Unmoderated Usability Testing, Information Architecture studies and more. These initiatives have been key in enhancing user satisfaction and creating intuitive user experiences.

Note: Due to propriety nature of these projects, specific details and topics are excluded.

Read More

Case Study:

Enhancing UX through Information Architecture: Library of Allen Website

The Library of Allen’s website was cluttered and lacked a cohesive design, making navigation difficult and detracting from its aesthetic appeal. The existing organization system was ineffective. Our goal was to reorganize the website to enhance findability and elevate its visual appeal.

Read More

Case Study:

In this case study, I explore how do people curate and access images and videos of important moments, how they share them, and what are their pain points when accessing pictures.

Read More