About Me

Icebreakers:
– My favorite artists Monet, Leonid Afremov.
– Living around the world, fitting in while still standing out.
– The foods of Pakistan, my favorite – Biryani.
– Favorite gathering – My book club!
– My family and long time friendships
– Favorite movie – The Matrix & You’ve got Mail
– Favorite Singer – Atif Aslam

At work, you will find me at my best when I interact with my users – I find this part of my job the most enjoyable and fulfilling. Diving into data analysis is exciting and hard at the same time, but it’s all worth it when it uncovers eye-opening insights and unexpected surprises!

Principles:
– Words of wisdom from Dad: “Be in competition with yourself.” It’s true because it encourages hard work, constant self-improvement, and striving to be your best!
– Mom instilled humility and the idea to treat everyone with kindness.
– Grandmother taught me to be resilient and strong in the face of adversity, and to keep going no matter what!

Tools:

Human Centered Design • Qualitative • Quantitative • User Research Interviews • Usability Test • Moderated • Unmoderated • Information Architecture • Data Analysis • Data Synthesis • Affinity Diagram • Miro • Figma • Sketch • Card Sort • Tree Test • Benchmarking Study • A/B Testing • Contextual Inquiry • Accessibility Evaluation • WCAG Guidelines • Diary Studies • First Click Test • Eye Tracking • Competitive Analysis • Stakeholder Interview • Persona Development • User Journey Map • Wireframes • Prototyping • Business Goals • Agile Environment • Azure DevOps • Microsoft Bot • HTML • CSS • JS • Microsoft Teams • Slack • Trello • PlaybookUX • UserTesting • User Zoom • Validately • Jira • Confluence • Epic • Adobe Creative Suite