Sana Murad
User Experience Researcher @ Cleveland Clinic | Educator | International Perspective | Aligning User Needs & Empathy with Business Goals for a User-centric Product that Delivers Strategic Impact & Revenue Growth
MS User Experience Design – Kent State University
PORTFOLIO
Bridging the Gap: Understanding Patient Journey
Optimizing Specialty Navigation for Cleveland Clinic’s Appointment Request Form

Cleveland Clinic Projects
User Research, Moderated & Unmoderated Usability Testing, Information Architecture studies and more.
Note: Due to propriety nature of these projects, specific details and topics are excluded.

Case Study: Enhancing UX through Information Architecture: Library of Allen Website
The Library of Allen’s website was cluttered and lacked a cohesive design, making navigation difficult and detracting from its aesthetic appeal. The existing organization system was ineffective. Our goal was to reorganize the website to enhance findability and elevate its visual appeal.
Cleveland Clinic Projects
As a Senior UX Researcher here at Cleveland Clinic I have led several UX studies including User Research, Moderated & Unmoderated Usability Testing, Information Architecture studies and more. These initiatives have been key in enhancing user satisfaction and creating intuitive user experiences.
Note: Due to propriety nature of these projects, specific details and topics are excluded.
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Case Study:
Enhancing UX through Information Architecture: Library of Allen Website
The Library of Allen’s website was cluttered and lacked a cohesive design, making navigation difficult and detracting from its aesthetic appeal. The existing organization system was ineffective. Our goal was to reorganize the website to enhance findability and elevate its visual appeal.
Read More

Case Study:
Capturing Memories: Understanding User Behavior in Photo Organization, Sharing, and Retrieval
In this case study, I explore how do people curate and access images and videos of important moments, how they share them, and what are their pain points when accessing pictures.


